The Wallet Allocation Rule PDF
By:Timothy L. Keiningham,Lerzan Aksoy,Luke Williams,Alexander J. Buoye
Published on 2015-02-04 by John Wiley & Sons
Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.
This Book was ranked at 20 by Google Books for keyword Nouvelles expériences.
Book ID of The Wallet Allocation Rule's Books is bZS8BQAAQBAJ, Book which was written byTimothy L. Keiningham,Lerzan Aksoy,Luke Williams,Alexander J. Buoyehave ETAG "sImUNe3dMEE"
Book which was published by John Wiley & Sons since 2015-02-04 have ISBNs, ISBN 13 Code is 9781119037286 and ISBN 10 Code is 111903728X
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Book which have "240 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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