Consuming People PDF
By:Nikhilesh Dholakia,A. Fuat Firat
Published on 2003-12-16 by Routledge
Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate. This revealing book provides an incisive treatment of consumption on a global scale from a cultural, philosophical and business perspective. Beginning with an analysis of how a dominant form of consumption pattern took hold in modern, capitalist, market economies, this book explores the contemporary changes and paradoxes in our consumption patterns during the transitional period from the modern to the postmodern. The text focuses on the forces shaping American consumption patterns, from corporations to Hollywood, and concludes with an analysis of the emerging trans-modern possibilities of the new 'theatre of consumption' where communities with a variety of consumption styles will flourish. This is an original and radical analysis in which its first-rate authors structure this key topic in a multi-disciplinary and forward-thinking way. As such, it will be of great interest to students and researchers of consumer behaviour in business and the social sciences, as well as those concerned with contemporary cultural transformations.
This Book was ranked at 30 by Google Books for keyword Nouvelles expériences.
Book ID of Consuming People's Books is 98mEAgAAQBAJ, Book which was written byNikhilesh Dholakia,A. Fuat Firathave ETAG "HTQ+N37D2qs"
Book which was published by Routledge since 2003-12-16 have ISBNs, ISBN 13 Code is 9781134706334 and ISBN 10 Code is 1134706332
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Book which have "208 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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