Public Communication Campaigns PDF
By:Ronald E. Rice,Charles K. Atkin
Published on 2001 by SAGE
In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded |sampler| section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns. This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs.
This Book was ranked at 17 by Google Books for keyword education theory and principles.
Book ID of Public Communication Campaigns's Books is lfo43QWsPiwC, Book which was written byRonald E. Rice,Charles K. Atkinhave ETAG "8Dv6ruAS9VA"
Book which was published by SAGE since 2001 have ISBNs, ISBN 13 Code is 9780761922063 and ISBN 10 Code is 0761922067
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "428 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
Book was written in en
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